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Textbook Hardcover - New Edition
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The updated and expanded #1 introduction to tourism principles and practices retains its classic approach in this new tenth edition Virtually every country has taken steps to ... More
Textbook Paperback - New Edition
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In Heads in Beds Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for ... More
Hardcover - New Edition
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THE most widely used Hospitality marketing book–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. ... More
Hardcover
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Offers a fresh analysis of tourist processes and tourist destinations where the scenic and historic have been transformed into marketable, consumable items in an increasingly ... More
Hardcover
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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various ... More
Textbook Paperback - New Edition
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Audience: Senior undergraduate students taking electives in Adventure Tourism as part of Tourism and Leisure degrees. Postgraduate programmes in ecotourism and adventure ... More
Paperback
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Adventure tourism is a new, rapidly growing area at both practical and academic levels. Written at an introductory level, Adventure Tourism provides a solid background and ... More
Hardcover
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A guide to vacationing, from the 1800s to the present More
Hardcover
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One of the central tasks of benchmarking evaluative practices in any industry is the selection of the partner companies that will be used to comparatively evaluate ... More
Hardcover
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After an overview of benchmarking concepts and processes, this book explores benchmarking's strengths and weaknesses, describes ways to apply benchmarking to tourist ... More
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