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Sport Marketing by Bernard Mullin, Stephen Hardy, William Sutton, William A. Sutton
Textbook Hardcover - New Edition
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The first edition of Sport Marketing was a groundbreaking text in the emerging sport management field. Now, the three internationally recognized experts who helped define the ... More
- List price: $78.00Online price: $73.67Member price: $66.30(Save 15%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Sport Promotion and Sales Management by Richard Irwin, Larry McCarthy, William Sutton
Textbook Hardcover - New Edition
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Aspiring and practicing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales ... More
- List price: $67.00Online price: $63.28Member price: $56.95(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
The Billion Dollar Game : Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday by Allen St. John
Hardcover
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One hundred million spectators. An economic footprint larger than the GDP of 25 nations. Zero room for error. An inside view of the 365 days leading up to the greatest event ... More
- List price: $24.95Online price: $23.70Member price: $21.33(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Out of Nowhere : The Inside Story of How Nike Marketed the Culture of Running by Geoff Hollister
Paperback
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How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister's 33 year journey at ... More
- List price: $19.95Online price: $18.95Member price: $17.05(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Advanced Theory and Practice in Sport Marketing by Eric C. Schwarz, Jason D. Hunter
Paperback - New Edition
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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts ... More
- Online price: $59.95Member price: $53.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Billion Dollar Game : Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday by Allen St. John
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One hundred million spectators. An economic footprint larger than the GDP of 25 nations. Zero room for error. An inside view of the 365 days leading up to the greatest event ... More
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7.
Body Politic : The Great American Sports Machine by David Shields, Robert Lipsyte (Introduction)
Paperback
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The sporting arena is effectively our only national cathedral, the one place where we all gather to study the national mythology. In Body Politic , David Shields relentlessly ... More
- List price: $16.95Online price: $16.10Member price: $14.49(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
The Bottom Line : Observations and Arguments on the Sports Business by Andrew Zimbalist
Hardcover
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- Online price: $66.50Member price: $53.20(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Bottom Line : Observations and Arguments on the Sports Business by Zimbalist
Paperback
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- Online price: $24.95Member price: $22.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Developing Successful Sport Marketing Plans by Stotlar
Textbook Paperback - Older Edition
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In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan ... More
- List price: $29.00Online price: $18.19Member price: $16.37(Save 43%)Limited Time Offer! Everyone receives the Member Price on books.
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