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Microtrends : The Small Forces Behind Tomorrow's Big Changes by Mark Penn, E. Kinney Zalesne
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In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world ... More
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Microtrends : The Small Forces Behind Tomorrow's Big Changes by Mark Penn, E. Kinney Zalesne
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In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world ... More
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The Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Edward B. Keller, Jonathan Berry, Edward Keller, Jonathan L. Berry
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For decades, researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even ... More
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Ad Nauseam : A Survivor's Guide to American Consumer Culture by Carrie McLaren (Editor) , Jason Torchinsky (Editor)
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With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein s No Logo a global hit, the cult magazine Stay Free! long ... More
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Attitudes, Behavior, and Social Context : The Role of Norms and Group Membership by Michael A. Hogg, Michael A. Hogg (Editor) , Deborah J. Terry (Editor)
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The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why ... More
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Bullying As a Social Pathology : A Peer Group Analysis by Sally Henry
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Communication and Social Influence Processes by Charles R. Berger, Michael (Ed.) Burgoon, Michael Burgoon (Editor)
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Constructing Social Psychology : Creative and Critical Aspects by William J. McGuire, Reid Hastie (Foreword by) , Mahzarin Banaji (Foreword by)
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Collection of essays by William J. McGuire covering many of the topics that make up social psychology. More
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Group Consensus and Minority Influence by Carsten K. W. De Dreu (Editor) , Nanne K. De Vries (Editor)
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Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other ... More
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Herd : How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
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"...fascinating. Like Malcolm Gladwell on speed." THE GUARDIAN "HERD is a rare thing a book that transforms the reader's perception of how the world works". Matthew D'Ancona, ... More
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