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Paperback - Second edition
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Thoroughly updated to include the latest information, this practical guide covers the best practices for planning, organizing, and financing BIDs; the services they provide; ... More
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Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and ... More
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Paperback
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Decribes RAND's evaluation of the performance of the first year of operation of a prototype marketing-enchanced recruting station located in Potomac Mills outlet mall in ... More
Textbook Hardcover - New Edition
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The enclosed shopping mall, now so ubiquitous, was invented by one man Victor Gruen. More
Hardcover
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Retail trade has recognized the opportunity of qualification and individualization through high-grade buildings. For a long time commercial architecture was linked exclusively ... More
Paperback - REV
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In The New Religious Image of Urban America, Zepp adopts a novel way of looking at things around him - circles, crosses, squares, trees, fountains, flags, stone monuments - ... More
Paperback
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An analysis of the pedestrian malls built during the urban renewal period of the 60's and 70's, and of new urban open space designs. Explores the trend towards, and away from, ... More
Hardcover
Explores the operations of different areas of a shopping mall and some of the various activities that take place there. More
Paperback
"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, ... More
Paperback
Thoroughly updated to include the latest information, this practical guide covers the best practices for planning, organizing, and financing BIDs; the services they provide; ... More
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