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Selling the Invisible : A Field Guide to Modern Marketing by Harry Beckwith
Hardcover
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Part of iPublish.com's Portal Biz Book series of books tailored for readers on the go, Selling the Invisible is the first book to address the millions of people who work in ... More
eBook- List price: $22.95Online price: $18.36Member price: $16.52(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
The Invisible Touch : The Four Keys to Modern Marketing by Harry Beckwith
Paperback
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The latest from Beckwith, a renowned marketing expert and bestselling author of Selling the Invisible , outlines the four keys to modern marketing. More
- List price: $14.99Online price: $14.24Member price: $12.81(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Textbook Hardcover - New Edition
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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ... More
- List price: $179.75Online price: $161.30Member price: $145.17(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
The Offshore Nation : Strategies for Success in Global Outsourcing and Offshoring by Atul Vashistha, Avinash Vashistha
Hardcover
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Praise from industry experts for The Offshore Nation "The growing trend of globalization of services needs to be understood by everyone involved-businesses, customers, ... More
- List price: $39.95Online price: $37.95Member price: $34.15(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Invisible Touch : The Four Keys to Modern Marketing by Harry Beckwith
Hardcover
Usually ships within 24 hours
The latest from Beckwith, a renowned marketing expert and bestselling author of Selling the Invisible , outlines the four keys to modern marketing. More
- List price: $21.95Online price: $20.85Member price: $18.76(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
1001 Ways to Market Your Services : For People Who Hate to Sell by Richard C. Crandall
Paperback
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"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful ... More
- Online price: $18.95Member price: $17.05(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Agency Account Handling by Michael Sims
Hardcover
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Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client ... More
- Online price: $80.00Member price: $64.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Consumers & Services by Gabbott, Gillian Hogg
Hardcover
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Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of ... More
- Online price: $210.00Member price: $189.00(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Essentials of Services Marketing by Hoffman, Douglas K. / Bateson, John E.G. Hoffman, Douglas K. / Bateson, John E.G.
Textbook Hardcover - Older Edition
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The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student ... More
- List price: $202.95Online price: $185.06Member price: $166.56(Save 17%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Handbook of Services Marketing and Management by Dawn Iacobucci (Editor) , Dawn Icobucci
Textbook Paperback - New Edition
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The Handbook is organized in six major sections The service setting, demand management, service excellence and profitability, service recovery, service relationships, and ... More
- Online price: $76.95Member price: $69.25(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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