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The S.P.I.N. Selling Fieldbook : Practical Tools, Methods, Exercises and Resources by Neil Rackham
Paperback
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Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket ... More
- List price: $24.95Online price: $17.46Member price: $15.71(Save 37%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Advertising and Promotion : An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch
Textbook Hardcover - New Edition
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Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is ... More
- List price: $191.75Online price: $172.05Member price: $154.84(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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The Ultimate Marketing Plan : Find Your Hook. Communicate Your Message. Make Your Mark. by Dan S. Kennedy
Paperback
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The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy ... More
- List price: $14.95Online price: $11.96Member price: $10.76(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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1001 Ideas to Create Retail Excitement by Edgar A. Falk, Katy Riegel (Designed by)
Paperback - Revised
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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement , public relations and marketing guru Edgar Falk shows small, ... More
- List price: $20.00Online price: $16.00Member price: $14.40(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Streetwise Meeting and Event Planning : From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event by Joe LoCicero
Paperback
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Make your event matter. Whether you're holding a nonprofit fundraiser, showcasing your business at a tradeshow, or hosting a black-tie dinner, Streetwise Meeting and Event ... More
- List price: $19.95Online price: $18.95Member price: $17.05(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Get Slightly Famous : Become a Celebrity in Your Field and Attract More Business with Less Effort by Steven Van Yoder
Paperback
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The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making ... More
- List price: $18.95Online price: $18.00Member price: $16.20(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Selling the Dream : How to Promote Your Product, Company, or Ideas - And Make a Difference - Using Everyday Evangelism by Guy Kawasaki
Paperback - Reprint
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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called ... More
- List price: $15.00Online price: $14.25Member price: $12.82(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
22 Irrefutable Laws of Advertising by Michael Newman
Paperback
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This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that ... More
- Online price: $15.95Member price: $14.35(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Advertising and Promotion : Communicating Brands by Chris Hackley
Hardcover
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Aimed at advanced undergraduate and graduate students, this text introduces intellectual perspectives on advertising and promotion from cultural and social studies along with ... More
- Online price: $108.00Member price: $86.40(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Advertising and Promotion : Communicating Brands by Chris Hackley
Textbook Paperback - New Edition
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Aimed at advanced undergraduate and graduate students, this text introduces intellectual perspectives on advertising and promotion from cultural and social studies along with ... More
- List price: $56.95Online price: $53.79Member price: $48.41(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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