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1.
The Long Tail, Revised and Updated Edition : Why the Future of Business Is Selling Less of More by Chris Anderson
Paperback - Revised
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The New York Times bestseller that introduced the business world to a future that’s already here -- now in paperback with a new chapter about Long Tail Marketing and a new ... More
- List price: $15.95Online price: $12.76Member price: $11.48(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Forecasting and Market Analysis Techniques : A Practical Approach by George J. Kress, John Snyder
Hardcover
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Key techniques for forecasting sales and analyzing markets, for readers with limited training in quantitative methods. More
- Online price: $119.95Member price: $95.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Market Response Models, Econometric And Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Hardcover - REV
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Market Response Models Econometric and Time Series Analysis is the leading source of information on the use of market response models for planning and forecasting. It has ... More
- Online price: $179.00Member price: $161.10(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Sales Forecasting Management : A Demand Management Approach by Mark A. Moon, John Tom Mentzer
Textbook Paperback - Second Edition
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Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance ... More
- Online price: $71.95Member price: $64.75(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
The Trendmaster's Guide : Get a Jump on What Your Customer Wants Next by Robyn Waters
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According to Robyn Waters, it's a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As ... More
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6.
The Trendmaster's Guide : Get a Jump on What Your Customer Wants Next by Robyn Waters
Hardcover
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According to Robyn Waters, it's a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As ... More
- List price: $12.95Online price: $12.30Member price: $11.07(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Cycles, Trends, and Turning Points by John Crosby, American Marketing Association
Hardcover
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales ... More
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10.
Forecasting Sales with the Personal Computer : Guidelines for Marketing and Sales Managers by Dick Berry
Hardcover
This book is for the sales or marketing manager involved in market planning who must prepare sales forecasts and relate anticipated market conditions as well as promotional ... More
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