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Textbook Paperback - New Edition
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Appropriate for Menu Mark eting and Menu Management courses within Culinary Arts and Hospitality Management departments. A brief competency guide which is focused on Menu ... More
Paperback
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Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test ... More
Textbook Hardcover - REV
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
Hardcover - New Edition
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
Textbook Hardcover - REV
Usually ships within 24 hours
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be ... More
Paperback
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"Resourceful companies have these strategies and tactics in place, and the entrepreneur would be well served to employ them from the start." Bill Allen, Chief ... More
Hardcover
Increase sales substantially without breaking the bank proven, low-cost techniques for successfully marketing your business In this groundbreaking guide to restaurant ... More
A new copy is not available from Barnes & Noble.com at this time.
Hardcover - 2nd ed
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
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