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1.

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Menu Marketing and Management by National Restaurant Assoc. Educational Foundation

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  • ISBN-13: 9780132222013
  • Sales Rank: 195,339
  • Pub. Date: February 2006

Appropriate for Menu Mark eting and Menu Management courses within Culinary Arts and Hospitality Management departments. A brief competency guide which is focused on Menu ...  More

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2.

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Foodservice Marketing for The '90s : How to Become the #1 Restaurant in Your Neighborhood by Tom Feltenstein, Tom Feltenstein, Feltenstein

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  • ISBN-13: 9780471575535
  • Sales Rank: 699,165
  • Pub. Date: September 1992

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test ...  More

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3.

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Hospitality Marketing by Robert D. Reid, David C. Bojanic

Textbook Hardcover - REV

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  • ISBN-13: 9780471476542
  • Sales Rank: 567,867
  • Pub. Date: April 2005

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

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4.

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Hospitality Marketing Management by Robert D. Reid, David C. Bojanic

Hardcover - New Edition

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  • ISBN-13: 9780470088586
  • Sales Rank: 697,324
  • Pub. Date: February 2009

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

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  • List price: $19.95
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6.

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Marketing by Menu : Creating Your Most Powerful Marketing Tool by Nancy Loman Scanlon

Textbook Hardcover - REV

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  • ISBN-13: 9780471253303
  • Sales Rank: 219,172
  • Pub. Date: January 1999

Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be ...  More

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7.

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Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) by Patti J. Shock, John M. Stefanelli, John T. Bowen, John M. Stefanelli, John T. Bowen

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  • ISBN-13: 9780471226277
  • Sales Rank: 674,025
  • Pub. Date: October 2003

"Resourceful companies have these strategies and tactics in place, and the entrepreneur would be well served to employ them from the start." Bill Allen, Chief ...  More

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    9.

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    Guest-Based Marketing : How to Increase Restaurant Sales without Breaking Your Budget by Bill Marvin

    Hardcover

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    • ISBN-13: 9780471153948
    • Pub. Date: May 1997

    Increase sales substantially without breaking the bank proven, low-cost techniques for successfully marketing your business In this groundbreaking guide to restaurant ...  More

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      10.

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      Hospitality Marketing Management by Robert D. Reid

      Hardcover - 2nd ed

      Reader Rating: (1 ratings)

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      • ISBN-13: 9780442278489
      • Pub. Date: November 1990

      Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

      A new copy is not available from Barnes & Noble.com at this time.

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