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Let's Get Real or Let's Not Play : Transforming the Buyer/Seller Relationship by Mahan Khalsa, Randy Illig, Stephen R. Covey (Introduction)
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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence . Too often, the sales process is all about fear. Customers are afraid that ... More
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Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin, Don Peppers (Adapted by) , Don Peppers (Foreword by)
Hardcover
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Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission ... More
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The Lovemarks Effect : Winning the Consumer Revolution by Kevin Roberts
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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, ... More
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151 Quick Ideas to Get New Customers by Jerry R. Wilson
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For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New ... More
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What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your Clients Crave by Scott McKain
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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what ... More
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Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin, Seth Godin (Narrated by)
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Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission ... More
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Beyond Price : Differentiate Your Business in Ways that Really Matters by Mary Kay Plantes, Robert Finfrock
Hardcover
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Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. ... More
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Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage through Collaboration and Partnering by Richard Gibbs, Andrew Humphries
Hardcover - New Edition
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Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing ... More
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How To Acquire Clients by Weiss
Paperback
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Follow the expert advice in this book the fourth in The Ultimate Consultant Series and you won't fall victim to the success plateau that undermines many consultants. If you ... More
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Creating Customer Evangelists : How Loyal Customers Become a Volunteer Sales Force by Ben Mcconnell, Jackie Huba, Guy Kawaski (Foreword by)
Hardcover
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Turn Buyers into Believers! When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company. Savvy ... More
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