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1.
The Elusive Fan : Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, Ben Shields
Hardcover
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PRAISE FOR THE ELUSIVE FAN Forget cars, computers, and cola. The most competitive arena in marketing is sports. Rein, Kotler, and Shields do a brilliant job in analyzing the ... More
- List price: $29.95Online price: $28.45Member price: $25.60(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
American Sports Empire : How the Leagues Breed Success by Frank P. Jozsa
Hardcover
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Jozsa investigates the major leagues' histories with unparalleled depth and rigorous economic analysis. More
- Online price: $86.95Member price: $69.56(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Baseball in Crisis : Spiraling Costs, Bad Behavior, Uncertain Future by Frank P. Jozsa
Paperback
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Recent polls have placed football ahead of baseball in popularity. Does this reflect football's rise or baseball's decline? Why has the national pastime - a title perhaps ... More
- Online price: $35.00Member price: $31.50(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Hard Ball : The Abuse of Power in Pro Team Sports by James Quirk, Rodney D. Fort
Paperback
Available for Pre-Order
This item will be available on March 7, 2010.
"Hard Ball is attractive because it is a clearly and compellingly written book about a topic near and dear to the hearts of millions of Americans. It explains the fundamental ... More
- Online price: $24.95Member price: $22.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Harvard Beats Yale 29-29 by Barry Wilner, Ken Rappoport
Paperback
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When Harvard came back from a 16-point deficit with less than a minute to go to tie Yale in the now-famous 1968 gridiron tilt, the headline in the Harvard Crimson the ... More
- List price: $16.95Online price: $16.10Member price: $14.49(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
The Kid on the Sandlot : Congress and Professional Sports, 1910-1992 by Stephen R. Lowe
Paperback
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As the role and influence of professional sports has increased in American life, so has the relationship between the U.S. Congress and the professional sports world. Since WW ... More
- Online price: $15.95Member price: $14.35(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Labor Relations in Professional Sports by Robert C. Berry, Paul D. Staudohar, William B. Gould
Hardcover
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For all the billions of dollars the sports industry generates, its labor laws and negotiations are still relatively new, and their impact is only beginning to be felt. Labor ... More
- Online price: $103.95Member price: $83.16(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
More Than Just a Game : Sports in American Life Since 1945 by Kathryn Jay
Paperback
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This book examines major sports, both professional and intercollegiate, from baseball, football, and basketball to golf, tennis, stock car racing, and extreme sports, to ... More
- Online price: $25.00Member price: $22.50(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Pay Dirt : The Business of Professional Team Sports by James Quirk, Rodney D. Fort
Textbook Paperback - UPDATED
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"Blending illuminating (and entertaining) anecdotes with economic analysis, James Quirk leads readers through the increasingly complex labyrinth of a significant industry-- ... More
- List price: $44.00Online price: $41.56Member price: $37.40(Save 15%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Relocating Teams And Expanding Leagues In Professional Sports by Frank P. Jr. Jozsa, John J. Guthrie
Hardcover
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Examines the business of professional league sports, focusing on league expansion and franchise relocation. More
- Online price: $110.95Member price: $99.85(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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