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Textbook Paperback - Revised
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Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation ... More
Textbook Hardcover - REV
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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and ... More
Textbook Hardcover - New Edition
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Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the ... More
Textbook Hardcover - New Edition
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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by ... More
Paperback
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New and experienced managers alike will gain an understanding of the early stages of the innovation process and the creativity that fuels it, thus enabling them to become more ... More
Hardcover
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As technology continues to advance into new and uncharted territories, expectations placed on manufacturers will continue to grow. To stay competitive, manufacturers need to ... More
Hardcover - New Edition
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The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 ... More
Hardcover - Second Edition
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Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach More
Paperback
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Paperback
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Strategies for achieving first-to-market status with each new product Project management excellence is essential if your organization is to gain the competitive edge that ... More
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