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Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renee Mauborgne, Renee Mauborgne
Textbook Hardcover - New Edition
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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless ... More
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2.
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
Hardcover - Revised and Expanded
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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept ... More
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3.
Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein, John Butman, Kate Sayre
Hardcover - New Edition
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Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as ... More
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Winning at New Products : Accelerating the Process from Idea to Launch by Robert G. Cooper
Paperback - REVISED
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The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. More
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5.
Do You Matter? : How Great Design Will Make People Love Your Company by Robert Brunner, Stewart Emery, Russ Hall (With)
Hardcover
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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and ... More
- List price: $24.99Online price: $19.99Member price: $17.99(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval by Jonathan Cagan, Craig M. Vogel, Craig M. Vogel, Craig M. Vogel
Hardcover
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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and ... More
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Baked In : Creating Products and Businesses That Market Themselves by Alex Bogusky, John Winsor
Hardcover
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The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing ... More
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Managing the Design Factory : The Product Developer's Toolkit by Donald G. Reinertsen
Hardcover
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The man who launched a revolution in product development with his bestselling Developing Products in Half the Time is back with a new book that's also certain to be a classic. ... More
- List price: $35.00Online price: $28.00Member price: $25.20(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Selling Blue Elephants : How to Make Great Products That People Want Before They Even Know They Want Them by Howard R. Moskowitz, Alex Gofman
Hardcover
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Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and ... More
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10.
The Invisible Edge : Using Intellectual Property to Take Your Strategy to the Next Level by Ralph Eckardt
Hardcover
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How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, ... More
eBook- List price: $27.95Online price: $22.36Member price: $20.12(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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