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Hardcover
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Welcome to the world of PR 2.0: a world in which the Internet and public relations fully converge, giving you powerful new ways to engage in meaningful two-way conversations ... More
Paperback - Reprint
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As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ... More
Hardcover
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As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ... More
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As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ... More
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Paperback - REV
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If you send your press release to all 2,000 newspapers in the UK, how many of them are likely to give you your due? What is the national German TV channel? Should you take ... More
Hardcover
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In this tightly researched and incendiary book, "communications rottweiler" Sharon Beder exposes how our community values have been sacrificed by economic and political power ... More
Paperback
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The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making ... More
Textbook Paperback - New Edition
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This concise, practical book is written for you if you want to work effectively with the media. You will learn how to... • Understand what drives the media today • ... More
Hardcover
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Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them ... More
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