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PR 2.0 : New Media, New Tools, New Audiences by Deirdre Breakenridge

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  • ISBN-13: 9780321510075
  • Sales Rank: 59,080
  • Pub. Date: April 2008

Welcome to the world of PR 2.0: a world in which the Internet and public relations fully converge, giving you powerful new ways to engage in meaningful two-way conversations ...  More

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Buzzmarketing : Get People to Talk about Your Stuff by Mark Hughes

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  • ISBN-13: 9781591842132
  • Sales Rank: 136,180
  • Pub. Date: April 2008

As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ...  More

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Buzzmarketing : Get People to Talk about Your Stuff by Mark Hughes

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  • ISBN-13: 9781591840923
  • Sales Rank: 471,545
  • Pub. Date: July 2005

As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ...  More

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Buzzmarketing : Get People to Talk about Your Stuff by Mark Hughes

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  • ISBN-13: 9781429517188
  • Pub. Date: February 2007

As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight ...  More

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5.

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Effective Media Relations : How to Get Results by Michael Bland, Alison Theaker, David W Wragg

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  • ISBN-13: 9780749443801
  • Pub. Date: July 2005

If you send your press release to all 2,000 newspapers in the UK, how many of them are likely to give you your due? What is the national German TV channel? Should you take ...  More

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Free Market Missionaries : The Corporate Manipulation of Community Values by Sharon Beder

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  • ISBN-13: 9781844073344
  • Pub. Date: November 2006

In this tightly researched and incendiary book, "communications rottweiler" Sharon Beder exposes how our community values have been sacrificed by economic and political power ...  More

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Get Slightly Famous : Become a Celebrity in Your Field and Attract More Business with Less Effort by Steven Van Yoder

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  • ISBN-13: 9780972002172
  • Sales Rank: 270,008
  • Pub. Date: October 2007

The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making ...  More

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8.

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Guide to Media Relations by Irv Schenkler, Tony Herrling, Tony Herrling

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  • ISBN-13: 9780131405677
  • Sales Rank: 400,627
  • Pub. Date: July 2003

This concise, practical book is written for you if you want to work effectively with the media. You will learn how to... • Understand what drives the media today • ...  More

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9.

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John Clare's Guide to Media Handling by John Clare

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  • ISBN-13: 9780566086984
  • Pub. Date: May 2006

  • List price: $35.00
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10.

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Manage the Media : Don't Let the Media Manage You by William J. Holstein

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  • ISBN-13: 9781422121481
  • Sales Rank: 366,501
  • Pub. Date: March 2008

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them ...  More

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