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In this basic text, consultant Wimmer and Dominick (journalism and mass communication, U. of Georgia) give students practical advice on methods and tools. They cover the ... More
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Applied Mass Communication Theory A Guide for Media Practitioners Jack Rosenberry, St. John Fisher College Lauren A. Vicker, St. John Fisher College Are you preparing for a ... More
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The Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives ... More
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The Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives ... More
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"Strictly speaking," James Carey wrote, "there is no history of mass communication research." This volume is a long-overdue response to Carey's comment about the field's ... More
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"Strictly speaking," James Carey wrote, "there is no history of mass communication research." This volume is a long-overdue response to Carey's comment about the field's ... More
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International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly ... More
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International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly ... More
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In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the ... More
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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as ... More
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