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1.
Why We Buy : The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco ... More
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval by Jonathan Cagan, Craig M. Vogel, Craig M. Vogel, Craig M. Vogel
Hardcover
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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and ... More
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Stock Market and Finance from a Physicist's Viewpoint by M. F. M. Osborne
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Marketing Research by Hair, Robert P. Bush, David J. Ortinau
Textbook Hardcover - New Edition
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Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business ... More
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Pain Killer Marketing : How to Turn Customer Pain into Market Gain by Henry DeVries, Chris Stiehl
Hardcover
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Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this ... More
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Essentials of Marketing Research by Hair, Robert P. Bush, David J. Ortinau, Mary Wolfinbarger, Mary F. Wolfinbarger
Textbook Paperback - New Edition
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing ... More
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Marketing Metrics : 50+ Metrics Every Executive Should Master by Paul Farris, Phillip E. Pfeifer, Neil T. Bendle
Hardcover - 1ST
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“Measurement is critical to the health of any business, and Marketing Metrics highlights key tools and techniques across many measurement landscapes–from the ... More
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What She's Not Telling You : Why Women Hide the Whole Truth and What Marketers Can Do About It by Mary Lou Quinlan
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9.
Qualitative Market Research by Hy Mariampolski
Textbook Paperback - New Edition
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This introduction to the field of qualitative market research follows a complete research project from the perspective of both user and practitioner. After an overview of the ... More
- Online price: $69.95Member price: $62.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
A Master Class in Brand Planning : The Timeless Works of Stephen King by Judie Lannon (Editor) , Merry Baskin (Editor)
Hardcover
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In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985. They remain timelessly ... More
- Online price: $60.00Member price: $48.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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