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Marketing Management by Philip Kotler, Kevin Keller
Textbook Hardcover - New Edition
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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered ... More
- List price: $190.67Online price: $166.07Member price: $149.47(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
A Framework for Marketing Management by Philip Kotler, Kevin Keller
Textbook Paperback - New Edition
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current ... More
- List price: $132.00Online price: $118.28Member price: $106.45(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Basic Marketing by Joseph P. Cannon, E. Jerome McCarthy, Perreault Jr.
Textbook Hardcover - New Edition
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Basic Marketing 17e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise ... More
- List price: $185.31Online price: $147.46Member price: $132.71(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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The Science of Success : How Market Based Management Built the World's Largest Private Company by Charles G. Koch
Hardcover
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Praise for THE SCIENCE OF SUCCESS "Evaluating the success of an individual or company is a lot like judging a trapper by his pelts. Charles Koch has a lot of pelts. He has ... More
- List price: $24.95Online price: $19.96Member price: $17.96(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Market-Based Management : Strategies for Growing Customer Value and Profitability by Roger Best
Textbook Paperback - New Edition
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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based ... More
- List price: $135.80Online price: $117.98Member price: $106.19(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
A Preface to Marketing Management by J. Paul Peter, James Donnelly
Textbook Paperback - New Edition
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Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an ... More
- List price: $111.75Online price: $100.36Member price: $90.33(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Prove It Before You Promote It : How to Take the Guesswork Out of Marketing by Steve Cuno, Michael Shermer PhD (Foreword by)
Hardcover
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Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, ... More
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8.
Essentials of Marketing by Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Textbook Paperback - New Edition
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Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and ... More
- List price: $168.95Online price: $144.22Member price: $129.80(Save 23%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
The Marketing Plan by William A. Cohen, William A. Cohen
Textbook Paperback - New Edition
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Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a ... More
- List price: $80.75Online price: $57.35Member price: $51.61(Save 36%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Marketing Strategy by O. C. Ferrell, Michael Hartline
Textbook Paperback - New Edition
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The market planning framework outlined in this textbook develops competitive marketing strategies by analyzing an organization's internal strengths and weaknesses and external ... More
- List price: $160.95Online price: $137.05Member price: $123.35(Save 23%)Limited Time Offer! Everyone receives the Member Price on books.
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