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Creating Competitive Advantage : Give Customers a Reason to Choose You Over Your Competitors by Jaynie L. Smith, William Flanagan (With)

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  • ISBN-13: 9780385517096
  • Sales Rank: 27,956
  • Pub. Date: April 2006

Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you ...  More

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Marketing (SparkCharts) by SparkNotes Editors

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  • ISBN-13: 9781586639105
  • Sales Rank: 52,864
  • Pub. Date: June 2003

SparkChartsTM created by Harvard students for students everywhere serve as study companions and reference tools that cover a wide range of college and graduate school ...  More

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Marketing (SparkCharts) by SparkNotes Editors

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  • ISBN-13: 9781411490345
  • Sales Rank: 71,781
  • Pub. Date: October 2007

SparkChartsTM created by Harvard students for students everywhere serve as study companions and reference tools that cover a wide range of college and graduate school ...  More

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    Marketing (Quamut) by Quamut (Editor)

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    • ISBN-13: 9781411495982
    • Sales Rank: 190,588
    • Pub. Date: December 2007

    Quamut is the fastest, most convenient way to learn how to do almost anything. From tasting wine to managing your retirement accounts, Quamut gives you reliable information ...  More

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      Meatball Sundae : Is Your Marketing Out of Sync? by Seth Godin

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      • ISBN-13: 9781591841746
      • Sales Rank: 103,962
      • Pub. Date: December 2007

      "Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. ...  More

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      The Product Manager's Desk Reference by Stephen Haines

      Hardcover - New Edition

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      • ISBN-13: 9780071591348
      • Sales Rank: 124,095
      • Pub. Date: August 2008

      Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental ...  More

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      The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget, Peter Vessenes

      Paperback - New Edition

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      • ISBN-13: 9781419515064
      • Sales Rank: 153,159
      • Pub. Date: January 2006

      Event marketing is big business U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf ...  More

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      Marketing For Dummies by Alexander Hiam

      Paperback - REV

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      • ISBN-13: 9780764556005
      • Sales Rank: 159,316
      • Pub. Date: April 2004

      Your complete toolbox for creating dynamic, effective marketing campaigns "What to do. How to do it. In simple everyday language." Ira N. Bachrach, President, ...  More

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      Marketing For Dummies by Alexander Hiam

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      • ISBN-13: 9780470502105
      • Sales Rank: 178,542
      • Pub. Date: October 2009

      Your complete toolbox for creating dynamic, effective marketing campaigns "What to do. How to do it. In simple everyday language." Ira N. Bachrach, President, ...  More

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      Bang! : Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler, Robin Koval, Delia Marshall (With)

      Paperback - Reprint

      Reader Rating: (11 ratings)

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      • ISBN-13: 9780385508179
      • Sales Rank: 377,002
      • Pub. Date: January 2005

      We all want to get our message heard. And in Bang! , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind ...  More

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