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Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ... More
Paperback - New Edition
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The New Influencers is a practical guide to engaging with the people who are defining the rules of the conversation-based marketplace. To be successful, companies and ... More
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization ... More
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The woman next to you on the bus, typing madly on her laptop, just might determine the ending to next year's blockbuster film or how quickly the hottest new PDA hits store ... More
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Faber (Mass Communications, University of Wisconsin), and Stafford (Marketing, University of Memphis) edit this collection of 16 essays exploring online advertising ... More
Textbook Paperback - New Edition
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Faber (Mass Communications, University of Wisconsin), and Stafford (Marketing, University of Memphis) edit this collection of 16 essays exploring online advertising ... More
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Paperback
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In the ever-quickening pace of society, the pressures today on salespeople and their prospects for their precious time are nearly insufferable. In a misguided effort to save ... More
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Computers can think, and this will change the world of business sales and marketing as surely as the invention of the printing press, radio and television transformed their ... More
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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses ... More
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