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The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull
Hardcover
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Consultant Thull builds on his previous work on complex sales by building a model in which managers expect their technical experts to align with the entire organization around ... More
- List price: $25.00Online price: $23.75Member price: $21.37(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Achieve Sales Excellence : The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens, Theodore Kinni
Hardcover
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Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing ... More
- List price: $24.95Online price: $23.70Member price: $21.33(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Business Market Management : Understanding, Creating, and Delivering Value by James C. Anderson, James A. Narus, James Narus
Textbook Hardcover - Second
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Significant developments in the second edition of Business Market Management Detailed discussion of customer value management as a progressive, practical approach to deliver ... More
- List price: $187.00Online price: $179.52Member price: $161.56(Save 13%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Business Market Management : Understanding, Creating, and Delivering Value by James C. Anderson, James A. Narus, Das Narayandas
Textbook Hardcover - New Edition
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Significant developments in the second edition of Business Market Management Detailed discussion of customer value management as a progressive, practical approach to deliver ... More
- List price: $187.00Online price: $169.16Member price: $152.24(Save 18%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Business Marketing by Roger Gomes, Patricia Knowles, Roger Gomes, Patricia A. Knowles, Patricia A. Knowles
Textbook Hardcover - REV
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Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing ... More
- List price: $109.75Online price: $108.65Member price: $97.78(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Business Marketing by Brierty, Edward G. / Eckles, Robert W. / Reeder, R Brierty, Edward G. / Eckles, Robert W. / Reeder, Robert R.
Textbook Hardcover - Revised
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This is an up-to-date and comprehensive book and offers an applied approach, reflective of real business today. This new edition is comprised of twenty-two chapters grouped ... More
- List price: $140.00Online price: $132.22Member price: $119.00(Save 15%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Business Marketing by Kristian Moller, David T. Wilson (Editor) , Kristian K. Maller (Editor)
Hardcover
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This book provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s our view on business marketing changed remarkably ... More
- Online price: $211.00Member price: $189.90(Save 9%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Business Marketing by Frank G. Bingham, Roger Gomes, Roger Gomes
Textbook Hardcover
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Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing ... More
- List price: $118.75Online price: $112.15Member price: $100.94(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Business to Business Market Research : Understanding and Measuring Business Markets, Vol. 2 by Ruth McNeil
Paperback
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Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) ... More
- List price: $37.50Online price: $35.62Member price: $32.05(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Business to Business Marketing by Victor L. Hunter, David Tietyen
Hardcover - REV
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The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how. The answers are here. ... More
- Online price: $39.95Member price: $31.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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