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Groundswell : Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff
Hardcover
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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
The Brand Gap by Marty Neumeier
Paperback - Expanded
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, ... More
- List price: $21.99Online price: $17.59Member price: $15.83(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Lovemarks : The Future Beyond Brands by Kevin Roberts, A. G. Lafley (Foreword by)
Hardcover - New Revised
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Kevin Roberts' groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the ... More
- List price: $27.50Online price: $22.00Member price: $19.80(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Do You Matter? : How Great Design Will Make People Love Your Company by Robert Brunner, Stewart Emery, Russ Hall (With)
Hardcover
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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and ... More
- List price: $24.99Online price: $19.99Member price: $17.99(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Brand Aid by Brad VanAuken
Textbook Hardcover
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Branding consultant VanAuken presents advice on brand management in the form of textual explanation, brief case studies, and checklists. He organizes the material into ... More
- List price: $24.95Online price: $23.56Member price: $21.21(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Open Brand : When Push Comes to Pull in a Web-Made World by Kelly Mooney, Nita Rollins
Paperback
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Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push ... More
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7.
Groundswell : Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff, Josh Bernoff (Read by)
Compact Disc - Unabridged
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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and ... More
- List price: $29.98Online price: $23.98Member price: $21.58(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
The Hero and the Outlaw : Building Extraordinary Brands through the Power of Archetypes by Margaret Mark, Carol S. Pearson, Carol S. Pearson
Hardcover
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A System of Meaning Management The first-ever systematic approach to successful brand meaning "This book illuminates the most ancient grooves in our mental architecture, ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Buying In : The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Hardcover
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Fascinating A compelling blend of cultural anthropology and business journalism. Andrea Sachs, Time Magazine An often startling tour of new cultural terrain. Laura Miller, ... More
eBook- List price: $25.00Online price: $23.75Member price: $21.37(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
The Truth About Creating Brands People Love by Brian D. Till, Donna Heckler
Paperback
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Branding secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as ... More
- List price: $18.99Online price: $18.04Member price: $16.23(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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