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Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Petersen
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Step right up! Award-winning journalist Melody Petersen shows how America has become the world's greatest medicine show More
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Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Petersen
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Step right up! Award-winning journalist Melody Petersen shows how America has become the world's greatest medicine show More
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Brand Planning for the Pharmaceutical Industry by Janice MacLennan
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MacLennan, a consultant, wrote Marketing planning for the pharmaceutic industry (with John Lidstone), for which this is a companion volume. Branding strategies are described ... More
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Global Pharmaceuticals : Ethics, Markets, Practices by Adriana Petryna (Editor) , Arthur Kleinman (Editor) , Andrew Lakoff (Editor)
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Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Petersen, Caro LaFever (With)
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Step right up! Award-winning journalist Melody Petersen shows how America has become the world's greatest medicine show More
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Pharmaceutical Marketing : A Practical Guide by Dimitris Dogramatzis, Steven Strauss
Textbook Hardcover - New Edition
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Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of ... More
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Pharmaceutical Marketing : Strategy and Cases by Informa Healthcare, Smith
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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on ... More
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Pharmaceutical Metrics : Measuring and Improving R & D Performance by David S. Zuckerman
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Promotion of Pharmaceuticals : Issues, Trends, Options by Julie A Fisher, Ohio State Univ Sch Of Pharmacy, Dev S. Pathak (Editor)
Textbook Paperback - New Edition
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This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our ... More
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Global Pharmaceuticals : Ethics, Markets, Practices by Adriana Petryna (Editor) , Arthur Kleinman (Editor) , Andrew Lakoff (Editor)
Hardcover
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