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Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise ... More
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The truth you need to know before you buy a franchise This straight-shooting franchise guide goes beyond the how-to to teach you what to expect when starting a franchise. ... More
Paperback - Book with CD-Rom
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Paperback
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The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all ... More
Hardcover
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Most workers are conditioned to view themselves as one-dimensional in relation to their company—as a salesperson, or an engineer, or a manager. But imagine the ... More
Hardcover
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This book describes in much detail both how and why franchising works. More
Paperback
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Buying a franchise-whether it's a fast-food restaurant or a home-based cleaning service-can be a handy shortcut to the American dream of owning a business. This authoritative ... More
Paperback
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The first of two sections looks at the issues from both an academic and practitioner perspective; the second investigates franchising within specific hospitality sector ... More
Hardcover
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Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, ... More
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