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Textbook Paperback - New Edition
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Appropriate for Menu Mark eting and Menu Management courses within Culinary Arts and Hospitality Management departments. A brief competency guide which is focused on Menu ... More
Hardcover - New Edition
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Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ... More
Textbook Hardcover - REV
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
Hardcover - New Edition
Usually ships within 2-3 days
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
Textbook Hardcover - REV
Usually ships within 24 hours
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be ... More
Hardcover
Contents PLANNING AND IMPLEMENTING PROMOTIONS What Are Promotions and How Do They Work? Why Promote? Determining Promotion Objectives and Rationales for Promotions Preparing ... More
Paperback
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ... More
Textbook Hardcover - Older Edition
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ... More
Hardcover - 2nd ed
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ... More
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