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1.

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Menu Marketing and Management by National Restaurant Assoc. Educational Foundation

Textbook Paperback - New Edition

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  • ISBN-13: 9780132222013
  • Sales Rank: 191,959
  • Pub. Date: February 2006

Appropriate for Menu Mark eting and Menu Management courses within Culinary Arts and Hospitality Management departments. A brief competency guide which is focused on Menu ...  More

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2.

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Hospitality and Travel Marketing by Alastair M. Morrison

Hardcover - New Edition

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  • ISBN-13: 9781418016555
  • Sales Rank: 548,279
  • Pub. Date: April 2009

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ...  More

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3.

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Hospitality Marketing by Robert D. Reid, David C. Bojanic

Textbook Hardcover - REV

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  • ISBN-13: 9780471476542
  • Sales Rank: 577,298
  • Pub. Date: April 2005

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

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4.

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Hospitality Marketing Management by Robert D. Reid, David C. Bojanic

Hardcover - New Edition

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  • ISBN-13: 9780470088586
  • Sales Rank: 476,421
  • Pub. Date: February 2009

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

  • Online price: $113.75
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5.

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Marketing by Menu : Creating Your Most Powerful Marketing Tool by Nancy Loman Scanlon

Textbook Hardcover - REV

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  • ISBN-13: 9780471253303
  • Sales Rank: 217,016
  • Pub. Date: January 1999

Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be ...  More

  • List price: $75.00
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6.

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Fifty-Two Cafeteria Promotions That Really Work by Robert F. Underwood

Hardcover

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  • ISBN-13: 9780871898906
  • Pub. Date: January 1996

Contents PLANNING AND IMPLEMENTING PROMOTIONS What Are Promotions and How Do They Work? Why Promote? Determining Promotion Objectives and Rationales for Promotions Preparing ...  More

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      8.

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      Hospitality and Travel Marketing by Alastair M. Morrison

      Paperback

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      • ISBN-13: 9780827329386
      • Pub. Date: March 1989

      Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ...  More

      A new copy is not available from Barnes & Noble.com at this time.

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        9.

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        Hospitality and Travel Marketing by Alastair M. Morrison

        Textbook Hardcover - Older Edition

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        • ISBN-13: 9780827366206
        • Pub. Date: October 1995

        Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ...  More

        A new copy is not available from Barnes & Noble.com at this time.

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          10.

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          Hospitality Marketing Management by Robert D. Reid

          Hardcover - 2nd ed

          Reader Rating: (1 ratings)

          Detailed Rating: "Compelling" See All

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          • ISBN-13: 9780442278489
          • Pub. Date: November 1990

          Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It ...  More

          A new copy is not available from Barnes & Noble.com at this time.

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