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Hardcover - New Edition
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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant ... More
Paperback
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An entrepreneur and international trade consultant offers tips and instructions for every aspect of an import/export business—including government regulations, tax laws, ... More
Textbook Paperback - New Edition
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KEY BENEFIT The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color ... More
Hardcover
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"This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these ... More
Paperback - BK&CD-ROM
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International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly ... More
Textbook Paperback - New Edition
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Textbook Hardcover - REV
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Distribution: Planning and Control, Second Edition provides academic, practitioner, and consulting audiences with a comprehensive text on the critical issues confronting ... More
Hardcover
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For western business executives actively contemplating doing business in emerging markets, three authors with both academic and practical experience describe general aspects ... More
Textbook Paperback - New Edition
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There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and ... More
Textbook Paperback - 3RD
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With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic ... More
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