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Brands and Gaming : The Computer Gaming Phenomenon and the Impact of Brands on Gaming by David Nichols, Tom Rowley, Matt Avery, Tom Farrand
Hardcover
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This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development. More
- List price: $53.00Online price: $39.75Member price: $35.77(Save 32%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Game Work : Language, Power, and Computer Game Culture by Ken S. McAllister
Paperback - 1
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As the popularity of computer games has exploded over the past decade, both scholars and game industry professionals have recognized the necessity of treating games less as ... More
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Innovation and Strategy of Online Games by Jong H. Wi (Editor)
Hardcover
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This book is the first study that surveys, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major ... More
- Online price: $90.00Member price: $72.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Introduction to the Game Industry by Michael E. Moore, Jennifer Sward, Jennifer Sward (With)
Textbook Paperback - 1ST
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For Introduction to Game Industry and Introduction to Game Production courses. With coherent coverage of complex topics, this text offers an overview of how the game industry ... More
- List price: $98.33Online price: $88.95Member price: $80.06(Save 18%)Limited Time Offer! Everyone receives the Member Price on books.
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Playing for Profit : How Digital Entertainment Is Making Big Business out of Child's Play by Rich Seidner
Hardcover
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A little over a century ago, an intense explosion of technical innovation transformed the way we spent our leisure time. Inventions like the phonograph, television, radio, ... More
- Online price: $44.95Member price: $40.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Smartbomb : The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution by Heather Chaplin, Aaron Ruby
Hardcover
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Smartbomb takes you into the epicenter of the gaming explosion, where bleeding-edge computer sciene and wild creativity have fused to produce a new medium that is changing not ... More
- List price: $24.95Online price: $23.70Member price: $21.33(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Smartbomb : The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution by Heather Chaplin, Aaron Ruby
Paperback - Reprint
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Smartbomb takes you into the epicenter of the gaming explosion, where bleeding-edge computer sciene and wild creativity have fused to produce a new medium that is changing not ... More
- List price: $13.95Online price: $13.25Member price: $11.92(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Team Leadership in the Game Industry by Seth Spaulding
Paperback - 1
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Team Leadership in the Game Industry arms you with the information you need to face and meet the challenges of finding, supporting, and retaining a talented team of employees. ... More
- List price: $34.99Online price: $33.24Member price: $29.91(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Game Over : How Nintendo Conquered the World by David Sheff
Paperback - 1st Vintage Books ed
More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three ... More
10.
Game Over : How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children by David Sheff
Hardcover - 1st ed
More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three ... More
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