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Textbook Paperback - 3RDBK&CDR
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The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The ... More
Textbook Paperback - Older Edition
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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to ... More
Textbook Hardcover - CD-Rom, powerweb, business week card
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Textbook Hardcover - Older Edition
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Hardcover
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Textbook Hardcover - Book & CD-ROM
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic ... More
Paperback - New Edition
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This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying ... More
Textbook Paperback - Older Edition
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Textbook Paperback - Older Edition
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This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing. More
Paperback - New Edition
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This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The ... More
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