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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics ... More
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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics ... More
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Even free-market societies are greatly influenced by government technology policies. In the introductory chapter of 17 addressing macro-marketing issues, Marshall (marketing, ... More
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This collection of 13 articles, written by scholars from the U.S., Canada, and Australia, is co-published simultaneously as Journal of Nonprofit & Public Sector Marketing , ... More
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In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy ... More
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In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy ... More
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Nonprofit Marketing Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, ... More
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Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society ... More
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