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1.

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Current Issues in Political Marketing by Walter W Wymer Jr, Jennifer Lees-Marshment

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  • ISBN-13: 9780789024374
  • Pub. Date: May 2006

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics ...  More

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2.

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Current Issues in Political Marketing by Walter W Wymer Jr, Jennifer Lees-Marshment

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  • ISBN-13: 9780789024381
  • Pub. Date: January 2005

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics ...  More

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3.

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Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization : International Perspective by Kimball Marshall, William Piper, Walter W. Wymer (Editor)

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  • ISBN-13: 9780789026057
  • Pub. Date: September 2005

Even free-market societies are greatly influenced by government technology policies. In the introductory chapter of 17 addressing macro-marketing issues, Marshall (marketing, ...  More

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Marketing Communications for Local Nonprofit Organizations : Targets and Tools by Donald Self, Teri Kline Henley, Walter W Wymer Jr

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  • ISBN-13: 9780789017031
  • Pub. Date: April 2002

This collection of 13 articles, written by scholars from the U.S., Canada, and Australia, is co-published simultaneously as Journal of Nonprofit & Public Sector Marketing , ...  More

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5.

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Nonprofit and Business Sector Collaboration by Walter W Wymer Jr, Sridhar Samu

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  • ISBN-13: 9780789019936
  • Sales Rank: 328,665
  • Pub. Date: April 2003

In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy ...  More

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6.

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Nonprofit and Business Sector Collaboration : Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings by Walter W Wymer Jr, Sridhar Samu

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  • ISBN-13: 9780789019929
  • Sales Rank: 522,713
  • Pub. Date: May 2003

In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy ...  More

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7.

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Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations by Walter Wymer, Roger Gomes, Patricia Knowles, Patricia A. Knowles

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  • ISBN-13: 9781412909235
  • Sales Rank: 295,928
  • Pub. Date: February 2006

Nonprofit Marketing Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, ...  More

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8.

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The Routledge Companion to Nonprofit Marketing by Adrian Sargeant, Walter Wymer (Editor)

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  • ISBN-13: 9780415417273
  • Pub. Date: November 2007

  • Online price: $195.00
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9.

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Social Marketing : Advances in Research and Theory by Walter W Wymer Jr, Debra Basil

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  • ISBN-13: 9780789029652
  • Pub. Date: May 2007

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society ...  More

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  • Online price: $57.95
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