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Hearing the Voice of the Market : Competitive Advantage through Creative Use of Market Information by Vincent P. Barabba, Gerald Zaltman, Gerald Zaltman (With) , Gerald Zaltman (With)
Hardcover
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More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, ... More
- Online price: $39.95Member price: $31.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Meeting of the Minds : Creating the Market-Based Enterprise by Vincent P. Barabba
Hardcover
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Vincent Barabba provides a practical blueprint for creating dynamic, market-based decision-making mechanisms that lead to competitive advantage. Drawing on his 30 years of ... More
- Online price: $27.95Member price: $22.36(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Surviving Transformation : Lessons from GM's Surprising Turnaround by Vincent P. Barabba
Hardcover
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Barabba was manager of corporate strategy and knowledge development at General Motors until 2003, and describes how he, along with senior executives, and other top managers, ... More
- Online price: $50.00Member price: $40.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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