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Delivering Quality Service by Valarie A. Zeithaml

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  • ISBN-13: 9781439167281
  • Sales Rank: 122,716
  • Pub. Date: March 2009

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is ...  More

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2.

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Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Textbook Hardcover - New Edition

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  • ISBN-13: 9780073380933
  • Sales Rank: 128,566
  • Pub. Date: May 2008

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ...  More

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Driving Customer Equity by Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon

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  • ISBN-13: 9780684864662
  • Sales Rank: 299,851
  • Pub. Date: June 2000

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered ...  More

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by Roland T Rust, Valarie A. Zeithaml, Katherine N Lemon

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  • ISBN-13: 9780743205900
  • Pub. Date: February 2001

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered ...  More

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5.

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Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner, Dwayne D. Gremler

Textbook Hardcover - REV

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  • ISBN-13: 9780072961942
  • Pub. Date: May 2005

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ...  More

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Delivering Quality Service : Balancing Customer Perceptions and Expectations by Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman, A. Parasuraman, Leonard L. Berry

Hardcover

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  • ISBN-13: 9780029357019
  • Pub. Date: March 1990

Building on five years of research on service quality, the authors construct a model that, by balancing a customer's perceptions of the value of a particular service with the ...  More

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      8.

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      Service Quality by Valarie A. Zeithaml, A. Parasuraman

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      • ISBN-13: 9780965711432
      • Pub. Date: January 2004

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        9.

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        Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner

        Paperback

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        • ISBN-13: 9780071148818
        • Pub. Date: July 1902

        Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ...  More

        A new copy is not available from Barnes & Noble.com at this time.

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          10.

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          Services Marketing by Valarie A. A. Zeithaml, Mary Jo Bitner

          Textbook Hardcover - Older Edition

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          • ISBN-13: 9780070782501
          • Pub. Date: January 1995

          SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ...  More

          A new copy is not available from Barnes & Noble.com at this time.

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