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Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin
Hardcover
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company s products and services from the competition has become ... More
- List price: $24.95Online price: $19.96Member price: $17.96(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
The Power of Simplicity : A Management Guide to Cutting through the Nonsense and Doing Things Right by Jack Trout, Steve Rivkin (With)
Paperback
Usually ships within 24 hours
"Engaging... Trout practices what he preaches."Publishers Weekly "Compelling."Booklist It's high time for businesses to replace complexity with common ... More
- List price: $18.95Online price: $18.00Member price: $16.20(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
IdeaWise : How to Transform Your Ideas into Tomorrow's Innovations by Steve Rivkin, Fraser Seitel
Hardcover
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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation ... More
- Online price: $44.95Member price: $40.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Differentiate or Die by Jack Trout, Steve Rivkin (With) , Patrick Cullen (Narrated by)
Compact Disc - 6 CDs
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- Online price: $48.00Member price: $43.20(Save 9%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin (With) , Patrick Cullen (Narrated by) , Patrick Cullen (Read by)
Other Format
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- Online price: $24.95Member price: $22.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
The Making of a Name : The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland
Hardcover
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and ... More
- Online price: $35.00Member price: $28.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
New Positioning : The Latest on the World's #1 Business Strategy by Jack Trout, Steve Rivkin (With)
Paperback
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure ... More
- List price: $12.95Online price: $12.30Member price: $11.07(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Repositioning : Marketing in an Era of Competition, Change, and Crisis by Jack Trout, Steve Rivkin
Hardcover
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The marketplace is changing. Are you ? So you ve mastered the art of marketing. You ve positioned your company, branded your product, and targeted your consumer. ... More
- List price: $26.95Online price: $21.56Member price: $19.40(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin, Steve Rivkin (With)
Hardcover
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company s products and services from the competition has become ... More
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