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Purple Cow : Transform Your Business by Being Remarkable by Seth Godin

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  • ISBN-13: 9781591840213
  • Sales Rank: 2,929
  • Pub. Date: May 2003

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and ...  More

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Tribes : We Need You to Lead Us by Seth Godin

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  • ISBN-13: 9781591842330
  • Sales Rank: 3,542
  • Pub. Date: October 2008

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they ...  More

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3.

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The Dip : A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin, Hugh Macleod (Illustrator) , Hugh MacLeod (Illustrator)

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  • ISBN-13: 9781591841661
  • Sales Rank: 16,601
  • Pub. Date: May 2007

NOTE: The CD edition of this title is a Barnes & Noble Exclusive read by the author. The old saying is wrong winners do quit, and quitters do win. Every new project (or job, ...  More

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Word of Mouth Marketing : How Smart Companies Get People Talking by Andy Sernovitz, Guy Kawasaki (Afterword) , Seth Godin (Foreword by)

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  • ISBN-13: 9781427798619
  • Sales Rank: 45,212
  • Pub. Date: February 2009

Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz ...  More

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5.

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Tribes : We Need You to Lead Us by Seth Godin

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  • ISBN-13: 9781440644474
  • Sales Rank: 65,165
  • Pub. Date: October 2008

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they ...  More

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Purple Cow : Transform Your Business by Being Remarkable by Seth Godin

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  • ISBN-13: 9781591843177
  • Sales Rank: 75,765
  • Pub. Date: November 2009

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and ...  More

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Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin, Don Peppers (Adapted by) , Don Peppers (Foreword by)

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  • ISBN-13: 9780684856360
  • Sales Rank: 91,558
  • Pub. Date: January 1999

Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission ...  More

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8.

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Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing for You by Seth Godin, Malcolm Gladwell (Foreword by)

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  • ISBN-13: 9780786887170
  • Sales Rank: 106,205
  • Pub. Date: October 2001

Author, idea merchant, and change agent, Seth Godin challenges marketers to "unleash the ideavirus" to spread their ideas -- and products -- faster by getting customers to do ...  More

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9.

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All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Workss by Seth Godin

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  • ISBN-13: 9781591843030
  • Sales Rank: 55,424
  • Pub. Date: November 2009

  • List price: $23.95
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10.

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Meatball Sundae : Is Your Marketing Out of Sync? by Seth Godin

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  • ISBN-13: 9781591841746
  • Sales Rank: 104,577
  • Pub. Date: December 2007

"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. ...  More

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