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Top Kiernan has been doing all right. He owns Polymath, a thriving research firm which he runs from his home the 1930s-era schoolhouse he s renovating just outside of Athens, ... More
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast- ... More
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This comparative analysis of the inter-lingual differences between English and Spanish allows instructors to comprehend and analyze the linguistic behaviors of their students ... More
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Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald s and Disney partner on promotional ... More
Textbook Hardcover - New Edition
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"...includes all the essential checklists, guidelines, and summaries in one authoritative resource...covers assessment and diagnosis, testing and psychometrics, treatment and ... More
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How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company makers of Sam Adams prevail ... More
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A showcase of the sixty trends that will have the biggest impact on business in the next decade In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, ... More
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A marketing and political consultant draws on insights gathered through facial coding, the best means of measuring and managing the emotional response of customers and ... More
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