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    1.

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    Customer Equity : Building and Managing Relationships as Valuable Assets by Robert C. Blattberg, Jacquelyn S. Thomas, Gary Getz

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    • ISBN-13: 9780875847641
    • Sales Rank: 474,802
    • Pub. Date: June 2001

    "What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive ...  More

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    2.

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    Database Marketing : Analyzing and Managing Customers by Robert C. Blattberg, Scott A. Neslin, Byung-Do Kim

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    • ISBN-13: 9781441903327
    • Sales Rank: 330,629
    • Pub. Date: April 2009

    Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, ...  More

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    3.

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    Database Marketing : Analyzing and Managing Customers by Robert C. Blattberg, Scott A. Neslin, Byung-Do Kim

    Hardcover

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    • ISBN-13: 9780387725789
    • Pub. Date: January 2008

    Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, ...  More

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      4.

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      The Economy in Transition by Robert C. Blattberg (Editor)

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      • ISBN-13: 9780814717608
      • Pub. Date: August 1976

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        5.

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        The Economy in Transition by Robert C. Blattberg (Editor)

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        • ISBN-13: 9780814717615
        • Pub. Date: August 1976

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          6.

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          The Marketing Information Revolution by Robert C. Blattberg (Editor) , Rashi Glazer (Editor) , John D. Little (Editor)

          Hardcover

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          • ISBN-13: 9780875843292
          • Pub. Date: December 1993

          "There is only one valid definition of business purpose: to create a satisfied customer," asserted Peter Drucker in 1954. Today, the advanced technologies of the information ...  More

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            7.

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            Sales Promotion : Concepts, Methods, and Strategies by Robert C. Blattberg, Scott Neslin, Scott A. Neslin

            Textbook Paperback

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            • ISBN-13: 9780134423029
            • Pub. Date: February 1998

            A new copy is not available from Barnes & Noble.com at this time.

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