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India's Global Powerhouses : How They Are Taking On the World by Nirmalya Kumar, Pradipta K. Mohapatra, Suj Chandrasekhar
Hardcover
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When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new ... More
- List price: $27.95Online price: $26.55Member price: $23.89(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar, Philip Kotler (Foreword by)
Hardcover
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Kumar (marketing, London Business School) offers a new agenda for marketers, based on the strategic difficulties facing CEOs. He uses case studies to illustrate the ... More
- List price: $35.00Online price: $33.25Member price: $29.92(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Private Label Strategy : How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
Hardcover
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If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and ... More
- List price: $35.00Online price: $33.25Member price: $29.92(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, James A. Narus, Nirmalya Kumar
Hardcover
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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated- ... More
- List price: $35.00Online price: $33.25Member price: $29.92(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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