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"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling" --Journal of ... More
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Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket ... More
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The Huthwaite corporation s 12-year, $1 million research into effective sales performance - published here for the first time in the United States - is the best-documented ... More
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Salespeople, marketers, managers--everyone who is involved in selling today-- agrees that major accounts are critical to survival. Major Account Sales Strategy is the first ... More
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"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling" --Journal of ... More
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Hardcover
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Sales forces that simply communicate value to customers are doomed to failsales must begin to create customer value to survive. In today's markets, success can no ... More
Hardcover
The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the ... More
Audio - Abridged, 2 Cassettes
How do some salespeople consistently outsell their competition? Why does closing work in small sales but fail in larger ones? How can salespeople dramatically increase their ... More
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