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    Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

    Textbook Hardcover - New Edition

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    • ISBN-13: 9780073380933
    • Sales Rank: 151,205
    • Pub. Date: May 2008

    Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ...  More

    • List price: $179.75
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    2.

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    Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner, Dwayne D. Gremler

    Textbook Hardcover - REV

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    • ISBN-13: 9780072961942
    • Pub. Date: May 2005

    Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ...  More

    • List price: $179.75
      Online price: $169.76
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    3.

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    Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner

    Paperback

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    • ISBN-13: 9780071148818
    • Pub. Date: July 1902

    Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ...  More

    A new copy is not available from Barnes & Noble.com at this time.

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      4.

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      Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner

      Textbook Hardcover - Older Edition

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      • ISBN-13: 9780072471427
      • Pub. Date: July 2002

      Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ...  More

      A new copy is not available from Barnes & Noble.com at this time.

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        5.

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        Services Marketing by Valarie A. A. Zeithaml, Mary Jo Bitner

        Textbook Hardcover - Older Edition

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        • ISBN-13: 9780070782501
        • Pub. Date: January 1995

        SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ...  More

        A new copy is not available from Barnes & Noble.com at this time.

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          6.

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          Services Marketing (International Edition) by Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

          Textbook Paperback - Older Edition

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          • ISBN-13: 9780071244961
          • Pub. Date: May 2006

          A new copy is not available from Barnes & Noble.com at this time.

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