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1.
Managing Customer Relationships : A Strategic Framework by Don Peppers, Martha Rogers
Textbook Hardcover - New Edition
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In today s competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company s profitability and long-term success. ... More
- List price: $85.00Online price: $67.03Member price: $60.32(Save 29%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Becoming Lucy by Martha Rogers
Paperback
Available for Pre-Order
This item will be available on January 5, 2010.
Note: Save on Pre-Orders: We've added an extra 5% discount to thousands of pre-order titles online. Order today and take advantage of the savings! See Details
- List price: $10.99Online price: $8.24Member price: $7.41(Save 32%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Customer Data Integration : Reaching a Single Version of the Truth by Don Peppers (Foreword by) , Jill Dyche, Evan Levy, Martha Rogers (Foreword by)
Hardcover
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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build ... More
- List price: $39.95Online price: $37.95Member price: $34.15(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Customer Winback : How to Recapture Lost Customers--And Keep Them Loyal by Jill Griffin, Michael W. Lowenstein, Martha Rogers
Paperback - 1 ED
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning ... More
- Online price: $29.95Member price: $26.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers, Martha Rogers
Paperback
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Build unbreakable customer loyalty by approaching your customers as distinct individuals. Whether you manufacture or clean clothes, design cars or greeting cards, this new ... More
- Online price: $17.50Member price: $15.75(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Multichannel Marketing by Akin Arikan, Don Peppers (Foreword by) , Martha Rogers (Foreword by)
Paperback
Usually ships within 24 hours
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ... More
- List price: $29.99Online price: $28.49Member price: $25.64(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
One to One B2B : Customer Development Strategies for the Business-to-Business World by Don Peppers, Martha Rogers
eBook Learn more
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Don Peppers and Martha Rogers pioneered the one to one customer movement that is sweeping through corporate America. Their previous books have sold more than 400,000 copies, ... More
Start reading today! Learn More
8.
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 to 1 Marketing Program by Don Peppers, Martha Rogers, Bob Dorf
Paperback - 1st Edition
Usually ships within 24 hours
For use in conjunction with Enterprise One to One , this tool kit contains a special password allowing readers to access extensive online resources for one-to-one marketing ... More
- List price: $21.00Online price: $19.95Member price: $17.95(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
The One to One Manager : Real-World Lessons in Customer Relationship Management by Don Peppers, Martha Rogers
Paperback - Reprint
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In the fourth installment of their popular One to One series, Don Peppers and Martha Rogers examine a new aspect of the process they ve defined and championed: the actual ... More
- Online price: $15.95Member price: $14.35(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Return on Customer : Creating Maximum Value from Your Scarcest Resource by Don Peppers, Martha Rogers
Hardcover
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Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition ... More
- List price: $24.95Online price: $23.70Member price: $21.33(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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