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For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor direct mail expert Mal Warwick ... More
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A Nonprofit Survival Kit for Hard Times "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero- ... More
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There's no shortage of books on how to run small businesses, but few of them cover the special value -- and special challenges -- of socially responsible business practices ... More
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Textbook Hardcover - Revised & Updated Edition
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Warwick explains how to design a direct mail fundraising package, prepare for a test mailing, and evaluate the worth of recruited donors, and illustrates the role direct mail ... More
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Suggest techniques for testing the effectiveness of using direct mail to raise money for a non-profit group, and explains how to analyze the test results and apply the ... More
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This compendium of fundraising information identifies current trends, outlines a three-step process, offers copywriting tips, and addresses the subject of mailing frequency. More
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Learn how the Internet, e-mail, and the online services can help your organization deliver your message to thousands of potential donors - instantly and at almost no cost; ... More
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