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Framework for Marketing Management (Canadian) by Kotler, Philip / Keller, Kevin Lane / Cunningham, Kotler, Philip / Keller, Kevin Lane / Cunningham, Peggy H.
Textbook Paperback - New Edition
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- List price: $89.23Online price: $74.63Member price: $67.16(Save 24%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing Management by Kotler, Kevin Lane Keller
Textbook Hardcover - Older Edition
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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered ... More
- List price: $166.67Online price: $149.35Member price: $134.41(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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A Framework for Marketing Management by Philip Kotler, Kevin Lane Keller
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current ... More
- List price: $132.00Online price: $118.28Member price: $106.45(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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The Infinite Asset : Managing Brands to Create New Value by Sam Hill, Chris Lederer, Kevin Lane Keller (Foreword by)
Hardcover
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Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald s and Disney partner on promotional ... More
- Online price: $27.50Member price: $22.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketg Managemt & Marketg Plan Pro6.0 Pkg by Kotler, Philip / Keller, Kevin Lane Kotler, Philip / Keller, Kevin Lane
Textbook Hardcover - Older Edition
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Marketing Management by Philip Kotler, Kevin Lane Keller
Other Format
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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered ... More
- Online price: $165.60Member price: $132.48(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Best Practice Cases in Branding : Lessons from the World's Strongest Brands by Kevin Lane Keller
Textbook Paperback - Older Edition
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing ... More
A new copy is not available from Barnes & Noble.com at this time.
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Strategic Brand Management by Kevin Lane Keller
Textbook Hardcover - Older Edition
Why are brands important? What do they mean to consumers? How can they be built? What are they worth? What should be done to manage them properly? In Strategic Brand ... More
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