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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass ... More
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In this basic text, consultant Wimmer and Dominick (journalism and mass communication, U. of Georgia) give students practical advice on methods and tools. They cover the ... More
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting ... More
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This text surveys the field of modern electronic media and beyond . Beyond , more than a word in the title, refers to the new technologies, regulations, programming, and ... More
Textbook Paperback - Older Edition
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This text surveys the field of modern electronic media and beyond . Beyond , more than a word in the title, refers to the new technologies, regulations, programming, and ... More
Textbook Paperback - Older Edition
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Textbook Hardcover - New Edition
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass ... More
Textbook Paperback - Older Edition
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass ... More
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This item will be available on January 1, 2010.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH AN INTRODUCTION, 9e, shows you how it happens from content analysis to surveys to experimental ... More
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