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Business Market Management : Understanding, Creating, and Delivering Value by James C. Anderson, James A. Narus, James Narus
Textbook Hardcover - Second
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Significant developments in the second edition of Business Market Management Detailed discussion of customer value management as a progressive, practical approach to deliver ... More
- List price: $187.00Online price: $179.52Member price: $161.56(Save 13%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Business Market Management : Understanding, Creating, and Delivering Value by James C. Anderson, James A. Narus, Das Narayandas
Textbook Hardcover - New Edition
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Significant developments in the second edition of Business Market Management Detailed discussion of customer value management as a progressive, practical approach to deliver ... More
- List price: $187.00Online price: $169.16Member price: $152.24(Save 18%)Limited Time Offer! Everyone receives the Member Price on books.
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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, James A. Narus, Nirmalya Kumar
Hardcover
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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated- ... More
- List price: $35.00Online price: $33.25Member price: $29.92(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Business Market Management : Understanding, Creating and Delivering Value by Anderson, James C. / Narus, James A. Anderson, James C. / Narus, James A.
Textbook Hardcover - Older Edition
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment ... More
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