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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few ... More
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Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and ... More
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This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling ... More
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Love, Joy, Authenticity, and Soul Building Winning Businesses in the New Age of Transcendence • Why today’s most humane companies are blowing away the S&P 500 ... More
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As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all ... More
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This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information ... More
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