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    Customer Equity : Building and Managing Relationships as Valuable Assets by Robert C. Blattberg, Jacquelyn S. Thomas, Gary Getz

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    • ISBN-13: 9780875847641
    • Sales Rank: 484,801
    • Pub. Date: June 2001

    "What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive ...  More

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