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Basic Marketing by Joseph P. Cannon, E. Jerome McCarthy, Perreault Jr.
Textbook Hardcover - New Edition
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Basic Marketing 17e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise ... More
- List price: $185.31Online price: $147.46Member price: $132.71(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Essentials of Marketing : A Marketing Strategy Planning Approach [With CDROM] by Jr.,William Perreault William, E. Jerome McCarthy, Joseph Cannon, Joseph Cannon
Textbook Paperback - Older Edition
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This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on ... More
- List price: $166.75Online price: $149.35Member price: $134.41(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Applications in Basic Marketing : Clippings from the Popular Business Press by Jr. Perreault, E. Jerome McCarthy, E. Jerome McCarthy
Textbook Paperback - 2004-2005 Edition
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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to ... More
- List price: $44.75Online price: $42.26Member price: $38.04(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Applications in Basic Mktg 2005-2006 by Jr. Perreault, E. Jerome McCarthy, E. Jerome McCarthy
Textbook Paperback - New Edition
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- List price: $37.75Online price: $35.65Member price: $32.09(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Basic Marketing : A Global-Managerial Approach 13TH PKG by William D. Perreault, E. Jerome McCarthy
Textbook Hardcover - CD-Rom, powerweb, business week card
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- List price: $105.75Online price: $99.88Member price: $89.89(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Basic Marketing Student Package #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03) by Jr. Perreault, E. Jerome McCarthy
Textbook Hardcover - 14TH PKG
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Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples ... More
- List price: $183.75Online price: $173.54Member price: $156.19(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Basic Marketing W/Applications in Basic Marketing : Global-Managerial Approach by Perreault, William D. / McCarthy, E. Jerome Perreault, William D. / McCarthy, E. Jerome
Textbook Hardcover - Older Edition
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- List price: $162.75Online price: $153.71Member price: $138.34(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Basic Marketing : A Global-Managerial Approach by William D. Perreault, Jr., E. Jerome McCarthy
Hardcover
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- Online price: $158.75Member price: $142.87(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Basic Marketing : A Global-Managerial Approach by William D. Perreault, William D. Perreault, E. Jerome McCarthy, E. Jerome McCarthy
Textbook Hardcover - Book & CD-ROM
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic ... More
- List price: $159.75Online price: $150.88Member price: $135.79(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Basic Marketing : A Marketing Strategy Planning Approach by Joseph P. Cannon, E. Jerome McCarthy, Perreault Jr.
Textbook Hardcover - BK&CD-ROM
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic ... More
- List price: $187.75Online price: $168.46Member price: $151.62(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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