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Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Textbook Hardcover - New Edition
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Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book s content is ... More
- List price: $179.75Online price: $161.30Member price: $145.17(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner, Dwayne D. Gremler
Textbook Hardcover - REV
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Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ... More
- List price: $179.75Online price: $169.76Member price: $152.79(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner, Mary Jo Bitner
Textbook Hardcover - Older Edition
Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of ... More
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Dwayne D. Gremler
