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1.
Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin, Don Peppers (Adapted by) , Don Peppers (Foreword by)
Hardcover
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Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission ... More
- List price: $25.00Online price: $23.75Member price: $21.37(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Managing Customer Relationships : A Strategic Framework by Don Peppers, Martha Rogers
Textbook Hardcover - New Edition
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In today s competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company s profitability and long-term success. ... More
- List price: $85.00Online price: $67.03Member price: $60.32(Save 29%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Customer Data Integration : Reaching a Single Version of the Truth by Don Peppers (Foreword by) , Jill Dyche, Evan Levy, Martha Rogers (Foreword by)
Hardcover
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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build ... More
- List price: $39.95Online price: $37.95Member price: $34.15(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers, Martha Rogers
Paperback
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Build unbreakable customer loyalty by approaching your customers as distinct individuals. Whether you manufacture or clean clothes, design cars or greeting cards, this new ... More
- Online price: $17.50Member price: $15.75(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers
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Build unbreakable customer loyalty by approaching your customers as distinct individuals. Whether you manufacture or clean clothes, design cars or greeting cards, this new ... More
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6.
Life's a Pitch... Then You Buy by Don Peppers
Paperback
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Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers , Pitchman Extraordinaire And Author Of The One-To- ... More
- Online price: $19.00Member price: $17.10(Save 9%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Multichannel Marketing by Akin Arikan, Don Peppers (Foreword by) , Martha Rogers (Foreword by)
Paperback
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ... More
- List price: $29.99Online price: $28.49Member price: $25.64(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
One to One B2B : Customer Development Strategies for the Business-to-Business World by Don Peppers, Martha Rogers
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Don Peppers and Martha Rogers pioneered the one to one customer movement that is sweeping through corporate America. Their previous books have sold more than 400,000 copies, ... More
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9.
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 to 1 Marketing Program by Don Peppers, Martha Rogers, Bob Dorf
Paperback - 1st Edition
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For use in conjunction with Enterprise One to One , this tool kit contains a special password allowing readers to access extensive online resources for one-to-one marketing ... More
- List price: $21.00Online price: $19.95Member price: $17.95(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
The One to One Future : Building Relationships One Customer at a Time by Don Peppers
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Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, ... More
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