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Customer Equity : Measurement, Management and Research Opportunities by Dominique M. Hanssens, Julian Villanueva
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Customer Equity can help management · allocate marketing spending for long-term profitability, · understand the connection between budgets, metrics and financial ... More
- Online price: $80.00Member price: $72.00(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Market Response Models, Econometric And Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Hardcover - REV
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Market Response Models Econometric and Time Series Analysis is the leading source of information on the use of market response models for planning and forecasting. It has ... More
- Online price: $179.00Member price: $161.10(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Market Response Models, Econometric And Time Series Analysis, Second Edition by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Textbook Paperback - REV
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Market Response Models Econometric and Time Series Analysis is the leading source of information on the use of market response models for planning and forecasting. It has ... More
- Online price: $74.95Member price: $67.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Dominique M. Hanssens
