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Putting the Public Back in Public Relations : How Social Media Is Reinventing the Aging Business of PR by Brian Solis, Deirdre Breakenridge
Hardcover
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“There will be two kinds of PR professionals in the future those who read this book and get with the program, and the unemployed. Your choice.” Seth Godin, Author ... More
- List price: $26.99Online price: $21.59Member price: $19.43(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
PR 2.0 : New Media, New Tools, New Audiences by Deirdre Breakenridge
Hardcover
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Welcome to the world of PR 2.0: a world in which the Internet and public relations fully converge, giving you powerful new ways to engage in meaningful two-way conversations ... More
- List price: $26.99Online price: $21.59Member price: $19.43(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
The New PR Toolkit : Strategies for Successful Media Relations by Deirdre Breakenridge, Thomas J. Deloughry
Hardcover
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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder ... More
- List price: $34.95Online price: $33.20Member price: $29.88(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Cyberbranding : Brand Building in the Digital Economy by Deirdre Breakenridge
Hardcover
Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re- ... More
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