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Building Strong Brands by David A. Aaker
Hardcover
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, Managing Brand ... More
- List price: $30.00Online price: $24.00Member price: $21.60(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Brand Leadership by David A. Aaker, Erich Joachimsthaler
Paperback
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America s leading consultant on branding returns with an instant classic: a top-to-bottom guide to taking and keeping the lead in the battle of the brands. More
- List price: $23.95Online price: $19.16Member price: $17.24(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Strategic Market Management by David A. Aaker
Textbook Paperback - Revised Edition
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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, ... More
- List price: $92.75Online price: $65.95Member price: $59.36(Save 36%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Bereavement Ministry Program : A Comprehensive Guide for Churches by Jan Nelson, David Aaker
Ringbound
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Newly repackaged to meet the changing needs of parishes, this one-box solution equips ministry teams to help people process grief. Parish-proven and customizable for diverse ... More
- Online price: $49.95Member price: $44.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker, David A. Aaker, David A. Aaker (Preface by)
Textbook Hardcover - New Edition
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The most important assets of any business are intangible its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, ... More
- List price: $35.00Online price: $33.45Member price: $30.11(Save 13%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Spanning Silos : The New CMO Imperative by David A. Aaker
Hardcover
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the ... More
- List price: $29.95Online price: $28.45Member price: $25.60(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
Hardcover
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Citing Frank Lloyd Wright's advice to "always design a thing by considering it in its next larger context..," Aaker (emeritus, marketing strategy, U. of California, Berkeley), ... More
- List price: $28.00Online price: $26.60Member price: $23.94(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Bereavement Ministry Program : A Comprehensive Guide for Churches by Jan C. Nelson, David A. Aaker
Other Format - Spiral-bound
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The Bereavement Ministry Program helps clergy or lay ministers to minister effectively to those who--for whatever reason--are working their way through the grieving process. More
- Online price: $35.95Member price: $28.76(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Brand Equity and Advertising : Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel, David A. Aaker (Editor) , Alexander Biel (Editor)
Textbook Paperback - New Edition
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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding a subject generating intense interest both in academia and in the ... More
- List price: $85.00Online price: $80.28Member price: $72.25(Save 15%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Brand Leadership : Building Assets In an Information Economy by David A. Aaker, Erich Joachimsthaler
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Available for DownloadLearn More
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by ... More
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