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Paperback - New Edition
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eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely ... More
Paperback - New Edition
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Internet Marketing, Strategy, Implementation and Practice (4th edition) Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how ... More
Paperback
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Business Information Management takes an applied, problem-solving approach, contextualizing all theory within contemporary examples from a wide range of organisations in the ... More
Textbook Other Format - New Edition
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This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets ... More
Textbook Paperback - Older Edition
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Textbook Paperback - REV
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As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: Applied - Based on the CIM E-Marketing Award but giving in- ... More
Textbook Paperback - Revised Edition
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Internet Marketing, Strategy, Implementation and Practice (4th edition) Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how ... More
Paperback - 2ND
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Audience: Professionals in marketing; introductory vocational courses such as CAM etc; Academic Marketing options at both undergraduate and MBA levels; purchasers of ... More
Paperback - REV
Business Information Systems is ideal for students taking a course in Business or Management Information Systems, Business Information Technology or Computer Science. Business ... More
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